[ THE CAPSULE ]
Structured Products (Cashbee)
Client
Cashbee
Role
Supervision & Editing
Year
2024
Deliverables
- ▹Explainer Video
The Challenge
Present complex financial products in a pedagogical and accessible way for the general public, even though the subject doesn't necessarily seem obvious at first glance.
The Behind The Pixels Approach
An approach centered on humans and pedagogy: filming the founder on-camera to build trust, and supporting his explanations (in voiceover) with clear motion design sequences to outline the principle of structured products.
Related projects
Next Project
Pingflow x Groupe Atlantic
→